Project Raya Campaign, Surface Design
A Hand-Drawn Illustration to Celebrate Raya
One of Malaysia's most popular fashion outlets, Poplook, wanted to celebrate Raya 2023 with an extra colourful offering.
Drawing from a festive palette, we created an original artwork to be adapted for their tote bag, gift box packaging, money packets, store wallpaper and more.
The alternative design proposal (below) takes inspiration from traditional Hari Raya cookies, ketupat, coloured lights and tropical palm leaves – all layered harmoniously.